Why Your Film Needs Great Key Art

A Defining Image...​

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Having great key art is an essential part of all film marketing. Think of it like a recurring visual motif, or a defining image that establishes your film to the world. It is the primary visual that embodies your film, and forms the basis for the tone and overall look of your campaign.

 

Movie posters, billboards, digital advertisements, magazine ads and other printed marketing materials are all included as part of the wider key art family. In the good old days, other than billboards and printed posters, you'd often come across key art while flicking through the DVD stacks at your local Blockbuster or video store. However, today it’s far more likely you’ll see film advertising while endlessly scrolling on social media.

 

Key art is a marketing asset that captures tone, theme, and genre at a glance. But above all else, Key art works as an introduction, helping connect your film with its intended audience.

 

Having great Key art and sleek promotional materials work to help your film stand out. This is especially true for independent films on the festival circuit, where having bold, striking and compelling artwork behind you could make all the difference.

 

At its core, key art is essentially the front-page of your film. It’s the first impression of your story and an introduction to the world you’ve created. As we like to say here at VisualBarrage, good key art gets attention. Great key art converts that attention into curiosity.

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VisualBarrage is an independent film marketing and creative studio.

Check out some of our motion graphics and other featured work here.