How Motion Graphics Can Supercharge Your Film’s Marketing
23 November 2025
Alexa, define: Motion Graphics…
'Motion Graphics' are an important marketing tool for filmmakers.
Combining traditional graphic design fundamentals with animation, motion graphics simply communicate information and ideas more effectively and are the perfect fit for film marketing.
Think of it this way, instead of relying on static artwork and boring articles (like this one), motion graphics help take things a step further. Through prioritizing movement, these visuals inject more energy into your promotional materials, allowing more immersive, dazzling, and addictive marketing for your film.
Enter, Saul Bass.
Since its inception in the 1940’s, the art of motion graphics has been directly tied to film, and has become a prominent force in visual communication - especially in the age of social media.
American filmmaker and graphic designer, Saul Bass, is often regarded as the mind behind modern motion graphics as we know them today. Bass is credited with designing iconic movie title sequences for films like Otto Preminger’s The Man with the Golden Arm (1955) and Sir Alfred Hitchcock’s Vertigo (1958). As the father of the genre, Bass’ work continues to be an inspiration and benchmark to this day.
Motion graphics have since expanded to include animated studio logos (idents) at the opening of motion pictures, animated film posters, teasers, social media content, and VFX (visual effects).
Modern Relevance
In recent years, social media platforms have begun favoring video content over static images and regular posts. Instagram is a major example of this, with the platform recently prioritizing reels as the dominant content type since their introduction in 2020. The reasoning behind this is likely due to reels largely holding a higher audience engagement rate. The video sharing platform Tiktok has also become a dominant force for younger demographics since it rose in popularity in 2018.
Because of this, motion graphics currently hold the edge in today's digital environment. By tapping into the growing dominance of video, shorts, and reels, motion graphics have the potential to amplify your story worldwide with much greater impact.
So what now?
Here at VisualBarrage, we believe motion graphics are the new frontline of great film marketing. This means that for any filmmaker or storyteller, having a few visually-stunning, attention-grabbing, and scroll-stopping visuals up your sleeve is always a no-brainer.
Professional, high quality motion graphics not only capitalize on digital trends, but also help showcase your film in an exciting, alluring light. It’s not just about being seen —
it’s about being remembered.
VisualBarrage is an independent film marketing and creative studio.
Check out some of our motion graphics and other featured work here.
